Our Story

Established in 2004, our brand embraces the contrasting industrious (Steel) and benevolent (Jelly) approaches that father and son took when first starting the business. Their 40 years' experience in the ever evolving fashion industry has led to the formation of the Steel & Jelly brand.

Modern Meets Tradition

We embrace innovative British design by blending contemporary flair with timeless tradition. Each creation connects the past to the present through masculine shapes and refined styles made for the modern gentleman.

Details Matter

Our philosophy is built on meticulous attention to detail. Every stitch, cut, and finish reflects our commitment to precision and quality, ensuring each piece stands out in both craftsmanship and character.

Character Craftsmanship

Every detail, every stitch, every finish is a testament to our dedication to quality and precision. Our creations are not just beautifully crafted, but also uniquely individual, with a character that sets them apart from the ordinary.

Our collection

Our collection offers modern essentials for the gentleman — from tailoring to casuals and accessories — all crafted with thoughtful, distinctive details.

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